Every year, environmental non-profit organization Earth Day Canada gives out awards to individuals, volunteer groups or local small businesses that push for environmental changes in their community. The Hometown Heroes Award recognizes the healthy changes brought on through the work of these environmentalists, and the ripple effect they have on both their local habitat and the planet. This year, Earth Day Canada announced GCS as one of 2 finalists in the category of small business!
Criteria for the small business award included demonstrating outstanding environmental leadership and innovation, long-term environmental planning and resource conservation, and environmental best practices. Also a priority for small business "Hometown Heroes" is engagement and education with the public, customers and suppliers to empower support for a healthier environment.
Some of the initiatives that GCS has taken part in include the preservation of waterways through the development of a liquid chemical waste diversion program for salons, as well as the day-to-day recycling of paper, plastic, metal, salon tools, and more. GCS has always gotten involved on the ground level by informing citizens at environmental expositions and festivals about the availability of sustainable practices in the beauty industry. The mission of Green Circle Salons is to not only divert as much waste as possible from the landfill stream into recycled and repurposed material, but also to inform the general public about the more environmentally friendly alternatives to the everyday choices made. As GCS President Shane Price states, "As a consumer, every time you pull out your wallet, you're either voting for green or against green."
In 2011, Shane Price was acknowledged for his environmental efforts on the TVO showcase "Green Heroes", where the Green Circle Program was initially explained to consumers.
More about Earth Day Canada:
Formed in 1990, Earth Day Canada's mission is "to foster and celebrate environmental respect, action and behaviour change that lessens our impact on the earth". The vision of this non-profit organization is to see everyone in Canada embracing environmental responsibility.
Earth Day Canada believes that teaching and investing in children and youth will be a key to positive environmental change. In 2004, Earth Day Canada was recognized as the top environmental education organization in North Amera, by the North American Association for Environmental Education.